Lacing Up for Wellness: Nike's Global Festival Kicks Off in London

The Nike Well Festival, set to debut in London on 2 March before embarking on a global tour, represents Nike's foray into blending fitness, wellness, and mindfulness through a comprehensive event. Organized by the Nike Well Collective, this initiative aims to foster a sense of community and holistic health, aligning with the growing industry trend that values the interconnection of physical, mental, and social well-being. Amy Montagne, VP/GM of Global Nike Women’s, emphasizes the festival's mission to support diverse wellness journeys, highlighting its focus on all forms of movement and the balance between body, mind, and life.