Nike and the NBA extend their global partnership through 2035, focusing on youth basketball, grassroots initiatives, and women's game development.

Discover how Nike and Hyperice's new collaboration brings advanced wearable technology to enhance athlete performance and recovery with the innovative Nike x Hyperice boots and vest.

The Nike Well Festival, set to debut in London on 2 March before embarking on a global tour, represents Nike's foray into blending fitness, wellness, and mindfulness through a comprehensive event. Organized by the Nike Well Collective, this initiative aims to foster a sense of community and holistic health, aligning with the growing industry trend that values the interconnection of physical, mental, and social well-being. Amy Montagne, VP/GM of Global Nike Women’s, emphasizes the festival's mission to support diverse wellness journeys, highlighting its focus on all forms of movement and the balance between body, mind, and life.

Discover Nike's game-changing move as 'Just Do It' transforms into 'Just Lift It' with the launch of their powerful Strength Training Line. Elevate your workouts and redefine your fitness journey with Nike's latest innovation in strength equipment.

Explore Nike Studios: Unveil a world of cutting-edge fitness encounters with Nike's boutique fitness studios - Nike Training Studios (NTS) & Nike Running Studios (NRS). Experience dynamic workouts and a welcoming community. Engage in at-home exercise through their digital app and partake in social fitness events. Nike Studios caters to all fitness levels, from beginners to seasoned athletes. The first location opens in West Hollywood, CA, with future expansions planned. Stay informed and sign up for updates at NikeStudios.com.