WaterRower Inc. Acquires CityRow in Response to Evolving Fitness Market

Krissy Vann | Host, All Things Fitness and Wellness

WaterRower Inc. has acquired CityRow, a notable brand in rowing and digital fitness, signaling a strategic adaptation to the shifting at-home fitness market post-pandemic.

During the pandemic, the at-home fitness industry flourished, with major brands experiencing a surge in users and home gym equipment sales rising by up to 600%. As everyday life gradually resumes its usual pace, the demand for at-home fitness solutions has moderated, though hybrid fitness experiences continue to play a vital role in the wellness arena.

This acquisition reflects a longstanding relationship between WaterRower and CityRow. Helene Knapp, CityRow's founder, confirmed the news on LinkedIn, stating, "WaterRower has been our backer, partner, and steady manufacturer since our inception." She expressed excitement about the future under WaterRower's stewardship, indicating a seamless transition and enhanced prospects for both brands.

CityRow will continue to offer two of its main machines, with WaterRower extending support to its class subscribers, illustrating a commitment to providing integrated fitness solutions.

This move by WaterRower responds to the market's growing preference for hybrid fitness solutions, blending at-home convenience with traditional fitness experiences. It's a strategic step in a fitness industry where consumer trends are increasingly leaning towards personalized and technologically integrated fitness options.

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