Sweat for Jets: How Your Workouts Can Take You Sky-High with Aeroplan-Manulife Partnership
Krissy Vann | Host, All Things Fitness and Wellness
In a timely response to the escalating issue of sedentary lifestyles in Canada, Manulife, a leading figure in the insurance sector, and Aeroplan, a travel loyalty program, have joined forces in a novel partnership. This collaboration emerges as a significant step towards addressing the physical inactivity crisis that plagues many Canadians, a situation increasingly linked to a host of health problems.
The partnership's cornerstone is Manulife's upcoming launch of an enhanced benefits platform this spring. Tailored to offer a digital-first experience, this platform aims to seamlessly integrate health, wellness, and benefits, creating a holistic user experience. The incorporation of Aeroplan, expected in early summer 2024, introduces a compelling incentive for members of the Manulife Group Benefits program. Members will have the opportunity to earn Aeroplan points through engagement in various health and wellness activities, from fitness challenges to mindfulness sessions. This initiative serves a dual purpose: it encourages members to adopt a more active lifestyle and educates them on the importance of health and wellness.
This strategic alliance marks a proactive approach to combating the sedentary lifestyle crisis. By incentivizing healthy behaviors with Aeroplan points, Manulife and Aeroplan are not just offering rewards; they are fostering a culture of health consciousness and active living. This innovative program aims to be a key driver in motivating Canadians to embrace a more active and healthier lifestyle, aligning with broader national health goals.
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Credit: CNW/Manulife Financial Corporation