Anytime Fitness and Apple Fitness+ Unite for High-Tech Workouts
Krissy Vann | Host, All Things Fitness and Wellness
Starting December 1, 2023, millions of current Anytime Fitness members in the United States and Canada will gain access to an Apple Fitness+ subscription as part of their membership, at no additional cost. This offering aims to enhance the fitness journey for members of both platforms, fostering a more integrated approach to achieving their fitness and wellness goals.
Anytime Fitness memberships provide access to over 5,200 club locations across 42 countries and territories, bolstered by a network of coaches who create personalized training, nutrition, and recovery plans. The integration of Apple Fitness+ workout content into the Anytime Fitness iOS app allows coaches to recommend tailored content to their clients, offering a unique and individualized fitness experience.
Stacy Anderson, President of Anytime Fitness, expressed her enthusiasm for the partnership, stating, "We're excited to integrate Apple Fitness+ content into the Anytime Fitness App, enabling our members to further customize their path to achieving and sustaining their fitness goals." Jay Blahnik, Vice President of Fitness Technologies at Apple, added, "Apple Fitness+ was designed to be inclusive for everyone, whether members are seeking to complement their coaching through Anytime Fitness or looking for guidance to begin their fitness journey at the gym."
Apple Fitness+ offers a wide range of workouts and meditations, catering to various fitness levels and preferences. Users can access these workouts via their iPhone and, with an Apple Watch, receive personalized real-time metrics. The service also includes inspiring audio experiences such as Time to Walk and Time to Run, ensuring a versatile fitness experience for users.
Chuck Runyon, co-founder of Anytime Fitness and CEO of Self Esteem Brands, emphasized the initiative's objective to support individuals worldwide in their pursuit of healthier lives. This collaboration marks a significant step towards this goal, offering a personalized experience that combines Anytime Fitness access and Apple Fitness+ content, with the aim of improving the physical and mental well-being of more individuals than ever before.
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Source: Anytime Fitness