From 'Just Do It' to 'Just Lift It': Nike's Bold Move into Strength Training

Krissy Vann | Host, All Things Fitness and Wellness

In a strategic move set to make waves in the fitness industry, Dimension 6 Fitness Corporation has unveiled a licensing partnership with the globally acclaimed sportswear giant, Nike. This collaboration opens up new avenues in the strength training equipment sector, presenting a game-changing opportunity for both companies.

Under the agreement, Dimension 6 Fitness Corporation is set to leverage the global recognition and branding prowess of Nike to introduce premium strength training equipment under the "Nike Strength" banner. The product line is tailored to cater to the diverse needs of athletes, from seasoned professionals to beginners, promising to set new standards in the strength training arena.

The "Nike Strength" product line will soon be available through various channels, ensuring widespread accessibility for fitness enthusiasts. These products can be found in select Nike stores, top North American sporting goods retailers such as Dick's Sporting Goods, commercial gyms, and NikeStrength.com, which will act as a central hub for consumers.

Drew Conant, President and CEO of Dimension 6 Fitness Corporation, brings to the table 18 years of experience at Nike, where he excelled in managing high-performing teams and steering growth strategies across a spectrum of geographies, sports, and consumer products.

Joining Drew Conant is Kevin Siebers, who assumes the roles of COO and CFO within Dimension 6 Fitness Corporation. With a 9-year tenure at Nike and over 20 years of industry experience, Kevin Siebers brings a wealth of knowledge in driving growth and value creation across multiple sectors. His past roles include heading finance and strategy for Global Operations and Logistics at Nike and overseeing Nike's internal Investment Committee.

Drew Conant, President, and CEO of Dimension 6 Fitness, expressed his excitement about the partnership: "We are excited to launch Nike Strength and bring our high-quality strength-training equipment to consumers who are looking for products that will help them on their fitness journey." Conant also highlighted their unique opportunity to become a driving force in the fitness equipment market.

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