Nike Studios: A New Venture in Fitness Innovation
Krissy Vann | Host, All Things Fitness and Wellness
Sportswear giant Nike is set to embark on a new venture known as Nike Studios, in partnership with FitLab, aiming to bring innovation and a range of fitness experiences to consumers. Nike Studios will comprise a network of boutique fitness studios, including Nike Training Studios (NTS) and Nike Running Studios (NRS), each focusing on distinct workout styles: functional strength training and endurance workouts, respectively.
The intention behind Nike Studios is to offer a comprehensive approach to fitness, complemented by a digital app that allows members to engage in workout routines remotely. The app is designed to cater to individual preferences and fitness goals, extending the fitness experience beyond the physical studios.
An essential aspect of the Nike Studios concept is the provision of a calendar of social fitness events, designed to motivate and engage members. These events seek to foster a supportive community, aided by world-class trainers who will offer guidance and support.
The inaugural Nike Studios location is scheduled to open in West Hollywood, California, located at 8714 Santa Monica Blvd. Nike is planning to expand the concept further, with additional locations earmarked for the Los Angeles area and other parts of the United States. The selection of future locations will be based on strategic considerations to connect with consumers and deliver premium services, experiences, and products.
Nike Studios is marketed as an inclusive fitness space, catering to individuals of all fitness levels. Whether seasoned gym-goers or newcomers to the fitness world, the aim is to provide workouts that can be adapted to each member's pace and preferences.
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