Explore the innovative partnership between Adidas Training and Bumble, introducing the 'Gym Buddy' badge to combat gym intimidation. Discover how this collaboration fosters community connections, encourages fitness engagement, and supports athletes of all levels in overcoming gymtimidation.

Discover Nike's game-changing move as 'Just Do It' transforms into 'Just Lift It' with the launch of their powerful Strength Training Line. Elevate your workouts and redefine your fitness journey with Nike's latest innovation in strength equipment.

Discover the Evolution of Fitness Advertising: A Shift Towards Holistic Health. Learn how the fitness industry is transforming to emphasize the broader benefits of exercise related to health, breaking free from the intimidating culture of 'gymtimidation.' Explore the findings of a recent ASICS survey and the commitment to change this narrative.