Sweat and Swishes: Peloton's Deal with NBA and WNBA
Krissy Vann | Host, All Things Fitness and Wellness
Peloton has just slam-dunked a partnership with the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA). The highlight of this collaboration is the integration of NBA League Pass, the NBA's premium live game subscription service, into Peloton's upcoming Entertainment hub, set to launch during the 2023-24 NBA season. This pioneering fusion of fitness and basketball is a game-changer for sports and exercise enthusiasts alike.
Peloton will craft NBA- and WNBA-themed classes tailored to each league's respective seasons. The Women's National Basketball Association and Peloton will also embark on exciting initiatives set to be unveiled in anticipation of the 2024 season.
Leslie Berland, Peloton's Chief Marketing Officer, expressed the excitement of bringing top-notch content and experiences to fans. She emphasized the shared goal of inspiring and connecting people through fitness, sports, and community.
Scott Kaufman-Ross, Senior Vice President of NBA, stated that Peloton is the ideal partner to inaugurate the NBA Fitness platform, designed to engage fans' passion for health and wellness. With co-branded fitness classes and NBA League Pass coming to Peloton devices, this partnership is set to transform how fans experience their favorite games while breaking a sweat.
For the first time ever, fans will be able to stream live and on-demand NBA games on Peloton's suite of connected fitness hardware. From Bike and Tread to Row, the NBA League Pass integration will revolutionize workouts during the 2023-24 NBA season.
Furthermore, Peloton will introduce exclusive content through "NBA Fitness," enriching the NBA App with a wealth of health and fitness topics. From strength and conditioning to basketball skills, recovery, nutrition, and mental wellness, fans can expect a holistic fitness experience.
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