Lululemon and Peloton Announce Five-Year Partnership
Krissy Vann | Host, All Things Fitness and Wellness
Lululemon and Peloton have announced a five-year strategic partnership. This high-profile collaboration, set to unfold across the United States, Canada, the United Kingdom, Germany, and Australia, places Peloton as the exclusive digital fitness content provider for Lululemon, while Lululemon steps into the role of Peloton's primary athletic apparel partner.
Celeste Burgoyne, President, Americas and Global Guest Innovation at Lululemon, hailed the partnership, stating, "We're thrilled to collaborate with Peloton and engage our passionate communities across the globe." She emphasized, "As a leader in technical athletic wear, this alliance ensures Peloton Members will access a powerful product offering. Our shared vision to promote wellbeing through movement is at the core of this partnership, providing our Lululemon Studio Members with unparalleled fitness content."
Dion Camp Sanders, Chief Emerging Business Officer at Peloton, echoed the sentiment, saying, "Our brands create transformative experiences and content that inspire Members worldwide." Sanders added, "By blending fitness content with top-tier athletic wear, we're delivering unique experiences to our communities, driving them towards their fitness goals."
This collaboration will commence on October 11, 2023, when co-branded Lululemon apparel becomes available at Peloton stores.
As part of the announcement Lululemon shared they’ve made the strategic decision to discontinue the Lululemon Studio Mirror, signaling a shift in their fitness technology offerings. Lululemon has reassured its customers that ongoing support and service for existing Mirror devices will be provided as they transition towards this new phase in their product lineup.
In midday trading on Thursday, Peloton (PTON) witnessed a notable 7% increase in its stock value, reflecting investor optimism. Meanwhile, Lululemon (LULU) stock held steady without significant fluctuations.
Elevate Your Expertise: Tune in to Our YouTube Channel for Exclusive Podcasts with fitness and wellness Industry Titans and Game-Changers
