Smart Cardio Integration: EGYM and Life Fitness Expand Partnership
Krissy Vann | Host, All Things Fitness and Wellness
EGYM, a leader in fitness technology, and Life Fitness, a top name in commercial fitness equipment, have announced an expansion of their strategic partnership. This move aims to enhance the cardio workout experience by combining EGYM's innovative fitness technology with Life Fitness' advanced cardio equipment.
The centerpiece of this expanded partnership is the Smart Cardio integration project, expected to launch in early 2024. The integration involves combining EGYM's software with Life Fitness' high-tech cardio machines, such as those with the Discover SE4 console. This collaboration is designed to offer gym-goers a more engaging and data-driven workout experience, featuring real-time data, tracking, and tailored exercise recommendations.
This partnership is a testament to both companies' commitment to innovation in fitness technology. Philipp Roesch-Schlanderer, CEO of EGYM, highlights this collaboration: "Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem. Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless top cardio experience."
Similarly, Dan Wille, Chief Product Officer at Life Fitness, speaks to the customer-focused nature of this partnership: "Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs. We're excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment."
The partnership between EGYM and Life Fitness is more than just an advancement for these companies; it's indicative of a larger shift in the fitness industry towards technology. This trend towards tech-enhanced, personalized fitness is gaining momentum, signaling a new era for fitness enthusiasts and gyms worldwide. As technology continues to blend with fitness, it's reshaping how we exercise and engage with our health.
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PRNewsfoto/Life Fitness