Canada's $128 Billion Wellness Boom: GWI-Blueprint Global Partnership Spotlights Growth
Krissy Vann | Host, All Things Fitness and Wellness
The Global Wellness Institute (GWI), a nonprofit organization focused on wellness industry research and education, has recently partnered with Blueprint Global, a leader in international luxury real estate. This collaboration is designed to spotlight Canada's role in the wellness industry, placing it on the GWI's Geography of Wellness map with other key wellness economies like Brazil, Indonesia, Japan, Singapore, Thailand, the UK, and the USA. With its wellness economy valued at $128 billion, Canada stands as the world's 8th largest in this sector.
The Global Wellness Economy: Canada report, available on the GWI website, indicates that Canada has recovered well since 2020. As the 8th largest wellness economy globally, Canada shows strength in various sectors. Notably, the country ranks among the top ten globally in sectors such as mental wellness, workplace wellness, and public health. Wellness real estate, physical activity, traditional medicine, and healthy eating are other areas where Canada excels.
Canada's wellness approach is deeply connected to nature, blending mind, body, and spirit practices. These traditions, dating back to Indigenous roots and influenced by Canada's cultural diversity, are evident in the country's wellness infrastructure, including resorts, restaurants, and wellness centers. Canada's geographical diversity, with coastlines along three oceans, offers a range of wellness experiences, from national parks to hot springs and mountains. Entrepreneurs have developed a broad wellness ecosystem, incorporating various wellness activities and experiences while maintaining a commitment to environmental sustainability.
GWI’s research on the wellness economy began with the Global Wellness Economy Monitor in 2014, initially valuing the industry at $3.4 trillion in 2013. Since then, GWI has expanded its research to cover more sectors and provide more detailed data at regional and country levels. The wellness economy, which experienced a downturn in 2020 due to the pandemic, has shown a recovery, reaching $5.6 trillion in 2022. This growth demonstrates a sustained consumer interest in wellness, a trend that has accelerated post-pandemic and suggests ongoing growth potential for the wellness sectors worldwide.
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