Barry's Celebrates 25 Years with Mega-Classes and DJ Diplo
Krissy Vann | Host, All Things Fitness and Wellness
Global fitness leader Barry's is gearing up to celebrate a significant milestone – its 25th anniversary. To mark the occasion, Barry's will host its most massive workout classes to date, accompanied by a headline performance from the renowned DJ Diplo.
Set to take place on October 6th and 7th, five mega-classes will be held in a transformed 17,000 square foot studio in West Hollywood, meticulously designed to replicate Barry's iconic Red Room. This studio will be equipped with Woodway treadmills and space for up to 225 clients per class. The original-style RUN x LIFT classes will be led by beloved Barry's instructors, including Barry's Global CEO, Joey Gonzalez.
Joey Gonzalez, Barry's Global CEO, expressed his pride in the brand's journey, stating, "Since opening our first studio a quarter of a century ago and pioneering the first-ever HIIT workout, Barry's mission has always been to transform lives worldwide." He acknowledged the dedicated and supportive client community that has made this journey possible and emphasized the brand's commitment to its community's well-being.
This milestone event has garnered significant partnerships, with brands like CELSIUS® Essential Energy and Liquid I.V. playing pivotal roles in fueling and hydrating participants. Additionally, luxury hotel Dream Hollywood will serve as the hospitality partner for attendees, while lululemon will host a retail pop-up with customizable products. The night before the mega-classes, Barry's will host a VIP kickoff party, expected to draw over 800 celebrities, influencers, and tastemakers, featuring a DJ set by Diplo.
Barry's, which opened its first West Hollywood location in 1998, has 84 studios in 14 countries. Looking forward, the brand is set to double its studio count over the next three to five years, expanding into both domestic and international markets.
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