Therabody Unveils New Wellness-Focused Devices and Brand Refresh
Krissy Vann | Host, All Things Fitness and Wellness
In a significant development in the wellness tech industry, Therabody, a leader in the field, has announced a transformative product launch along with a brand refresh. The company's latest offerings aim to cater to a wider range of customer needs, emphasizing wellness as their core message.
Therabody's Founder and Chief Wellness Officer, Dr. Jason Wersland, expressed his vision of making Theragun accessible to as many people as possible. He emphasized that these innovations make Theragun more effective and user-friendly than ever before.
At the forefront of this evolution are three new Theragun devices:
Theragun PRO Plus: Engineered with six cutting-edge treatments, the Theragun PRO Plus is designed for prosumers and athletes of all levels. It offers a range of therapies, including near-infrared LED light therapy, vibration therapy, heat therapy, cold therapy (sold separately), breathwork protocols, built-in heart rate monitoring, and the signature Theragun percussive therapy.
Theragun Sense: The Theragun Sense combines percussive massage therapy with biometric feedback and calming breathwork to reduce stress. It includes a built-in heart rate monitor and can be used with the Therabody App for guided routines.
Theragun Relief: Designed for everyday use, the Theragun Relief offers a simple, one-button control for effective percussive massage therapy.
In addition to the product launches, Therabody has expanded its app experience and partnered with Forsman & Bodenfors on a brand refresh. The company has redefined its products into three pillars: Wellness, Performance, and Beauty, each offering science-backed solutions to address specific needs.
Monty Sharma, CEO of Therabody, stated that this evolution is about delivering cutting-edge devices for recovery while also expanding their reach to a broader audience, from parents to delivery drivers and nurses.
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