Pete Moore on AI, Investment Trends, and Disruptors in the Fitness Industry

Krissy Vann | Host, All Things Fitness and Wellness

On the latest episode of All Things Fitness and Wellness, host Krissy Vann interviews Pete Moore, the founder of Integrity Square and a major figure in the HALO. Pete shares how artificial intelligence is increasingly becoming essential for health club operators, but stresses that its effectiveness lies in thoughtful implementation. AI has the potential to transform both member experiences and operational efficiency, but only if the right systems are in place to harness its power effectively.

Pete and Krissy also dive into the top investment trends to watch for in 2025. With wellness technology and the integration of fitness and healthcare set to drive significant growth, Pete provides insight into where the smart money is likely to flow in the coming years. His extensive background in finance and advisory work gives him a clear view of the emerging opportunities that will shape the industry’s future.

In addition to trends, the conversation explores the next big disruptors poised to shake up the HALO industry. Pete highlights how technological innovations, combined with evolving consumer behaviors, could create major shifts in the market. Health and fitness businesses must adapt to these changes to stay competitive and relevant.

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