Xponential Fitness Appoints Mark King as CEO
Krissy Vann | Host, All Things Fitness and Wellness
Xponential Fitness has announced that Mark King has been appointed Chief Executive Officer, effective immediately. King will also join the Company's Board of Directors.
This leadership change follows the removal of former CEO Anthony Geisler in May amid ongoing federal investigations. Brenda Morris, who stepped in as Interim CEO following Geisler's departure, will continue to serve on the Board.
Mark King brings extensive experience in scaling major global brands. As CEO of Taco Bell, he achieved consistent same-store sales growth and expanded the franchise by over 1,400 locations. Previously, as President of Adidas North America, he doubled market share and tripled sales in four years. His career began at TaylorMade, where he rose to CEO and transformed it into the leading golf brand worldwide. King holds a Bachelor of Business Administration from the University of Wisconsin-Green Bay and serves on the Board of Directors for Party City.
Mark Grabowski, Chairman of Xponential Fitness, expressed confidence in King’s appointment, stating, “Mark’s extensive track record in growing global brands and strengthening franchise systems will help Xponential expand its leadership in Health & Wellness. His customer-centric and franchisee-supportive approach is a perfect fit for the company.”
King commented, “I am honored to become CEO of Xponential Fitness and excited to work with this world-class team to make health and wellness accessible to everyone. Our strong portfolio of leading brands positions us to continue profitable global growth. I look forward to driving value for our employees, franchisees, and shareholders.”
Xponential Fitness, which owns brands such as Club Pilates, CycleBar, and StretchLab, continues to navigate complex legal challenges while striving to maintain its position as a leader in the health and wellness industry.
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