[solidcore] Secures Investment from L Catterton for Strategic Expansion
Krissy Vann | Host, All Things Fitness and Wellness
L Catterton recently announced that it has signed a definitive agreement to acquire a majority stake in [solidcore], from VMG Partners, Kohlberg & Company, and Peterson Partners. This investment marks a significant step for [solidcore], positioning it for continued growth in the competitive boutique fitness market.
Founded in 2013, [solidcore] operates 130 studios across 25 states and the District of Columbia, specializing in 50-minute strength-training workouts that use custom-built reformers. The brand has gained recognition for its slow, controlled exercises that focus on breaking down slow-twitch muscle fibers to build strength and endurance.
L Catterton’s investment will support the company’s expansion, with plans to grow its presence in underpenetrated regions across both existing and new markets. "[solidcore] has established itself as a leader in the studio fitness space with its effective programming and strong consumer engagement," said Marc Magliacano, Managing Partner at L Catterton. "We believe there is significant potential for further growth, both domestically and internationally, as more people adopt strength training as a central component of their fitness routines."
[solidcore] President & CEO Bryan Myers expressed enthusiasm about the partnership. "This is an incredible affirmation of the company we’ve built and the growth we’ve achieved," Myers said. "L Catterton’s deep industry knowledge and alignment with our values make them the ideal partner to help us accelerate our success. This is just the beginning for [solidcore]."
L Catterton brings extensive experience in the health and wellness space, with previous investments in brands such as Peloton, SoulCycle, and Xponential Fitness. This latest acquisition underscores the firm’s commitment to investing in companies with strong growth potential in the wellness industry.
The transaction is expected to close in the coming months, pending customary closing conditions.
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Credit: [solidcore]