Beyond Quitters Day 2024: How Regular Exercise Can Boost Your Income and Sex Life
Krissy Vann | Host, All Things Fitness and Wellness
The second Friday of every year, often referred to as "Quitters Day," marks a somewhat dubious milestone - it's the day when many people are most likely to abandon their New Year's resolutions.For those on the verge of giving up their fitness goals, findings from a comprehensive study by Freeletics that was facilitated by OnePoll, might offer some compelling reasons to reconsider.
The study reveals that regular exercise plays a crucial role in overall self-development and leading a goal-oriented life. The findings are not just about physical health; they span various aspects of daily life, including sexual activity, financial wellbeing, and social engagement.
Daniel Sobhani, CEO of Freeletics, emphasizes the broader impact of fitness: "We found that those who exercise regularly were more likely to rate their own happiness level a 10 out of 10 compared to those who rarely or never exercise."
Career, Money, and Personal Relationships
The study reveals surprising correlations. For instance, individuals who exercise regularly tend to earn about $25,000 more per year than those who don't. High-intensity workouts, like interval training, are associated with an additional average income of $13,000 a year.
In personal relationships, 34 percent of regular exercisers report having sex several times a week, compared to just 15 percent of those who never work out. The study also indicates a strong link between exercise and social life, suggesting that regular physical activity fosters confidence, goal-orientation, and risk-taking attitudes.
The Bigger Picture: Fitness as a Life Indicator
Interestingly, the study explores perceptions of what constitutes having one's life together. Owning a house and following through on plans are top indicators, but having a regular exercise routine is also seen as a major contributor.
With 2,000 participants, including 1,000 regular exercisers and 1,000 occasional or non-exercisers, this study provides a look at the far-reaching benefits of maintaining fitness routines, offering much food for thought beyond "Quitters Day."
As health clubs and gyms experience the customary surge in memberships with the New Year, understanding the initial motivations of their consumers is crucial. This surge, often short-lived due to the "Quitters Day" phenomenon, highlights the need for these fitness centers to dive deeper into what drives people to start exercising in the first place.
More importantly, they must innovate and implement strategies that support long-term adherence. By aligning their services and programs with the diverse needs and goals of their members, from physical health to broader lifestyle benefits, these institutions can play a pivotal role in transforming fleeting New Year resolutions into enduring lifestyle changes. This approach not only benefits the individuals on their fitness journeys but also contributes to the sustained success and relevance of the health and fitness industry.
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