Planet Fitness Returns as Sponsor for Times Square's New Year Celebrations

Krissy Vann | Host, All Things Fitness and Wellness

Planet Fitness has confirmed its return as the presenting sponsor of the Times Square New Year's Eve celebration for the ninth consecutive year. This ongoing partnership with the Times Square Alliance and Countdown Entertainment reflects the significance of the New Year in the fitness industry, a period typically marked by a surge in individuals renewing their health and fitness goals.

This year’s Times Square event will highlight Planet Fitness’s “Judgement Free” philosophy, a sentiment resonating with the New Year spirit of renewal and self-improvement. The celebration is set to include themed party hats and will be featured prominently on “Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2024” and the Times Square 2024 webcast. Planet Fitness’s Chief Brand Officer, Jamie Medeiros, emphasizes the company's enthusiasm for the annual event and its alignment with the brand’s mission to make fitness accessible and inviting for everyone, regardless of their fitness level.

In addition to sponsorship, Planet Fitness is inviting the public to submit personalized "wishes" for the New Year, to be included as part of the midnight confetti drop, symbolizing the company’s commitment to community engagement and the shared aspirations of a healthier, more active lifestyle in the upcoming year. This initiative, along with the Times Square celebration, underscores the role of fitness businesses like Planet Fitness in fostering community spirit and encouraging health and wellness goals nationwide.

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