Affordable Fitness for All: PHIT Act's Winning Proposition

Krissy Vann | Host, All Things Fitness and Wellness

The annual Fitness Technology Summit, hosted by Al Noshirvani and Tara Levitt, is in full swing. Before the event, the hosts, along with IHRSA and fitness industry executives, made a powerful visit to Capitol Hill. This "fly-in" event was the largest ever, with both small and large companies coming together to meet with congresspeople and senators.

The fly-in focused on the proposed Personal Health Investment Today (PHIT) Act, an initiative that could revolutionize fitness in the United States. What's the big idea? Well, the PHIT Act would allow Americans to use pre-tax dollars to cover health club memberships, fitness gear, workout videos, and youth sports leagues through their Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). The driving force behind this Act is the recognition that the cost of fitness is a major roadblock for many. Making these expenses tax-free could open the door to a healthier lifestyle for more people.

According to the CDC, inadequate physical activity incurs a massive annual healthcare cost of $117 billion. However, the inactivity crisis isn't just a financial burden; it directly impacts physical, mental, and social health. Encouraging lifelong fitness is key to addressing this issue.

What's particularly promising is that the PHIT Act appeals to both sides of the aisle, making it a rare opportunity for bipartisan support in a divided political landscape.

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