DAJLIEN by Ikea: Retail Giant Takes on the Home Fitness Market

Krissy Vann | Host, All Things Fitness and Wellness

With an increasing number of individuals prioritizing wellness in their daily lives, the home fitness market is witnessing significant growth. People are actively seeking ways to seamlessly integrate physical activity and health-conscious choices into their routines. In response to this growing trend, Ikea has unveiled its DAJLIEN Collection, set to launch in January 2024. A range of home training products designed to make exercise more accessible and convenient.

The development of the DAJLIEN collection was guided by a commitment to enable people to incorporate physical activity into their daily lives, regardless of their living space limitations. Rooted in research conducted in New York, Chicago, London, and Shanghai, IKEA recognized the common challenges faced by those who prefer home workouts, including issues related to motivation, limited space, time constraints, and concerns about how exercise equipment fits into home decor.

The collection's designers emphasized that DAJLIEN is about seamlessly integrating fitness equipment into the home environment, with subtle colors and practical designs. Products in the collection range from exercise mats and step-up boards to ring-shaped dumbbells, all designed for ease of use, storage, and portability.

Furthermore, the DAJLIEN bench with storage doubles as a workout bench and a functional storage unit or coffee table. Beyond fitness gear, the collection offers recovery and stress relief products, making it a comprehensive solution for active living at home.

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