Hyperice Launches Normatec Premier
Krissy Vann | Host, All Things Fitness and Wellness
The recovery space within the fitness industry has seen remarkable growth in recent years, reflecting a shift in focus toward optimizing performance and overall well-being. Hyperice continues to push the envelope in this space with the introduction of its latest product: the Normatec Premier.
Unlike its predecessors, the Normatec Premier eliminates the need for external hoses and bulky control units, offering users a fully integrated, wireless system. “The launch of Normatec Premier signifies a meaningful next step in the advancement of dynamic air compression technology,” said Hyperice CEO Jim Huether. The product is designed for seamless portability, enabling users to take advantage of its powerful features whether at home or on the go.
Featuring HyperSync™ technology, which synchronizes massage patterns across both legs, along with seven adjustable compression levels and an extended battery life, the Normatec Premier provides a tailored recovery experience. This is especially valuable for high-level athletes like PGA Tour pro Rory McIlroy, who relies on Normatec to stay at the top of his game. "Normatec Premier will enhance the experience 10-fold, especially with my schedule, as the product is a great solution for travel during the golf season," McIlroy noted.
As the fitness industry continues to evolve, so does the emphasis on recovery. What was once a simple cool-down session has transformed into a sophisticated, technology-driven process designed to repair, restore, and prepare the body for peak performance. With its latest offering, Hyperice is cementing its position as a leader in the recovery space, setting a new standard for what athletes and fitness enthusiasts can expect from recovery tools. As recovery continues to become an integral part of fitness and wellness routines, the Normatec Premier is poised to meet the growing demand for cutting-edge, portable solutions.
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