Health & Fitness Association Secures Changes to FTC's Click-to-Cancel Rule, Challenges Persist
Krissy Vann | Host, All Things Fitness and Wellness
The Health & Fitness Association has announced significant progress in advocating for fair regulations within the fitness industry following the Federal Trade Commission’s finalization of the Click-to-Cancel Rule. The updated rule incorporates several adjustments based on concerns raised by HFA during the public comment period, recognizing the unique needs of health and fitness facilities. However, the new regulation still presents compliance challenges, especially for small businesses.
Notable changes in the finalized rule include the removal of annual reminder requirements for long-term memberships and allowing fitness facilities to pursue customer retention efforts during cancellation requests. These adjustments reflect a recognition of the operational differences between in-person services and digital subscription models.
"Today is a significant moment for the health and fitness industry, as we have successfully worked with the FTC to recognize the distinct differences between our facilities and digital subscription models," said Liz Clark, president and CEO of the Health & Fitness Association. "Our recent successes are the result of a strategic shift in focus and unprecedented industry representation that we’ve never had before. But while these changes mark real progress, the new rule still presents serious challenges for small operators, and we must remain vigilant in addressing these obstacles."
The HFA acknowledges that the new rule may place a heavier burden on small and independent fitness businesses, which could struggle to meet the compliance standards. The association is committed to supporting its members in adapting to the rule’s requirements while working to mitigate any negative impacts.
"Our priority remains creating an environment where health and fitness facilities can succeed while maintaining consumer trust," said Mike Goscinski, HFA vice president of government affairs. "We’ll continue fighting to ensure the voices of small businesses are heard and that their unique challenges are addressed, so they can continue delivering essential services to their communities."
The HFA remains dedicated to advocating for the fitness industry, helping businesses navigate regulatory changes without compromising the quality of service provided to members.
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