David Beckham Officially Launches IM8 in Partnership with Prenetics
Krissy Vann | Host, All Things Fitness and Wellness
David Beckham, in collaboration with health sciences company Prenetics has officially launched IM8, a wellness brand designed to bring scientifically-backed health solutions to a global audience. The brand debuts with two products, aimed at supporting daily health and longevity, now available in 31 countries, including the United States, United Kingdom, and Canada.
IM8 marks Beckham’s latest venture outside the world of sports, showcasing his ongoing commitment to health and wellness. “Health and wellness have always been a priority for me, both on and off the field,” Beckham said. “We wanted to create something that helps people to feel their best every day—and with IM8, we’ve done that.”
The products are developed in partnership with a team of scientists, combining innovation with accessibility to address key areas of health. Beckham noted that his own experiences inspired the brand. “I have personally experienced the positive impact that IM8 has had on my health, energy, and focus. Together with Prenetics, IM8 is harnessing the best of science and innovation, helping people take charge of their health and wellness,” he said.
Danny Yeung, CEO of Prenetics, described IM8 as a natural evolution for the company. “We are incredibly excited to unveil IM8 to the world. Together with David and our Scientific Advisory Board, we’ve created something truly unique—products that bring science, nutrition, and convenience into people’s everyday lives,” Yeung said.
The launch of IM8 highlights the expanding role of supplements in wellness routines, reflecting the steady growth of the global supplement market as more consumers seek preventative health and personalized solutions. The increasing integration of scientific research into product development aligns with industry trends, meeting the demand for convenient ways to support daily performance and long-term vitality.
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(David Beckham pictured with The Beckham Stack) (PRNewsfoto/Prenetics)