Blink Fitness Rolls Out Major Gym Upgrades and New Trainer Program
Krissy Vann | Host, All Things Fitness and Wellness
Blink Fitness has announced a significant investment in its most popular gyms, the launch of a proprietary Certified Personal Trainer program, and a commitment to deepen community connections. This effort reflects the brand's mission to offer an inclusive and affordable fitness experience, emphasizing the enhancement of its facilities and services.
Newly appointed President Guy Harkless is spearheading the initiative, focusing on elevating the member experience at Blink's network of gyms. He stated, "It has been an exciting and invigorating six months with Blink, and it is rewarding to see some of our early priorities come to life for our members and gym teams." Under his leadership, the brand has launched the 'Blink Boldly' campaign, aimed at upgrading gym equipment, enhancing aesthetics, and forming community partnerships.
As part of these strategic enhancements, Blink Fitness is renovating 30 of its busiest locations, including the addition of 1,700 new pieces of cardio and strength equipment. These upgrades, complemented by new recovery options through partnerships with brands like Hyperice and WellnessSpace, aim to improve the overall gym environment. Additionally, Blink has introduced a groundbreaking CPT training program in collaboration with the Focus Personal Training Institute, which equips trainers with essential skills in anatomy, physiology, nutrition, and more.
These initiatives have already shown positive results, with a notable increase in membership among women and younger adults. Harkless expressed satisfaction with these trends, noting, "We've seen a double-digit increase in the rate of women joining Blink and a 26% increase in new members under the age of 30." Blink's strategic efforts underscore its commitment to being an inclusive, community-focused gym destination.
Elevate Your Expertise: Tune in to Our YouTube Channel for Exclusive Podcasts with fitness and wellness Industry Titans and Game-Changers
Credit: Blink Fitness