BHOUT Bag to Debut at Paul vs. Tyson Fight
Krissy Vann | Host, All Things Fitness and Wellness
The BHOUT Bag, marketed as the world’s first "punching bag with a brain," is set to take center stage during the highly anticipated Paul vs. Tyson fight on November 15th. Developed by the Portuguese fit-tech company BHOUT, the innovative training tool will be showcased in the VIP sections of the AT&T Stadium in Arlington, Texas, as well as the Toyota Music Pavilion in Irving, Texas, in the days leading up to the event. With a live Netflix broadcast expected to reach up to 280 million viewers, this fight is anticipated to be one of the most significant sports events of the decade.
The BHOUT Bag’s presence at the event represents a unique collaboration, as it will be the sole approved brand activation on-site. VIP attendees will have the opportunity to experience the bag's capabilities first-hand. The AI-powered technology behind the BHOUT Bag allows it to track and assess performance in real time, measuring metrics such as strength, power, accuracy, exertion, number of strikes, and technique.
“Combat sports are at the heart of BHOUT's mission,” said Mauro Frota, CEO of BHOUT. “Over the past decade, we've developed an immersive experience that elevates how people train, monitor, and refine their fighting skills. This collaboration is a perfect opportunity to showcase how we blend technology with physical fitness to create a unique entertainment experience.”
The Paul vs. Tyson fight week includes open workouts, press conferences, and weigh-ins, all of which will be held at the Toyota Music Pavilion. The BHOUT Bag will be prominently displayed during these activities, allowing combat sports enthusiasts to test their skills using the AI-driven equipment.
Frota expressed excitement about the company's involvement in the event, stating, “Participating in a historic moment like the Paul vs. Tyson fight is beyond anything we dreamed of as a growing startup.”
BHOUT has been gaining traction with its technology-driven approach to fitness. By integrating AI, sensor technology, and computer vision, the BHOUT Bag delivers real-time feedback, making workouts more interactive and engaging. This blend of cardio and strength training has been designed to enhance user engagement and provide a more gamified exercise experience.
This collaboration at a major sports event provides BHOUT with an opportunity to showcase its fitness technology on a global stage.
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Credit: BHOUT Bag