David Beckham Partners with Prenetics to Launch New Health Brand IM8
Krissy Vann | Host, All Things Fitness and Wellness
Prenetics, a health sciences company, has announced that David Beckham has joined as a strategic investor. Beckham will team up with Prenetics to co-found a new health and wellness brand called IM8, which will focus on consumer health products.
Beckham shared his excitement about the partnership, saying, "Throughout my life and career, I've been fortunate to have access to the best medical professionals, nutrition experts, and fitness coaches. Their guidance has been crucial to my health and well-being. That's why I am excited to be working with Prenetics - a company that is dedicated to innovative, world-leading scientific advancements in health - as a co-founding partner and ambassador for IM8."
Danny Yeung, CEO and co-founder of Prenetics, is equally enthusiastic about Beckham's involvement. "This partnership with David marks a transformative era for Prenetics in global health innovation and wellness. David epitomizes the values of discipline, teamwork, and health, aligning perfectly with Prenetics' core principles. Working closely with David these past months, I've been consistently inspired by his vision for accessible health for all. His passion and commitment are truly extraordinary. With IM8, we have a unique opportunity to contribute meaningfully to the consumer health and wellness industry," Yeung said.
Beckham has also connected with Prenetics shareholder Professor Dennis Lo, who is known for his discovery of non-invasive prenatal testing in 1997 and his current work on early cancer detection. These conversations have shown Beckham the significant potential of Prenetics' innovations to improve global health.
The partnership between Beckham and Prenetics highlights a growing trend within the fitness industry, where longevity and wellness are becoming increasingly important. This collaboration underscores the industry's shift towards innovative approaches that promote long-term health and well-being.
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Credit: PRNewsfoto/Prenetics