Accor’s 2025 Wellness Report: Science and Simplicity Lead the Way
Krissy Vann | Host, All Things Fitness and Wellness
The wellness industry in 2025 is set to prioritize evidence-based practices, personalization, and holistic approaches as consumers move beyond fads and unsubstantiated claims. Trust, transparency, and sustainability are at the forefront, with the focus shifting to meaningful solutions that address both physical and mental health.
Insights into these trends come from Accor’s 2025 Wellness Trends report, developed with input from Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development. The report highlights eight key developments shaping the future of well-being and reflects the evolving expectations of wellness-minded consumers.
One major shift is the rejection of biohacking and unreliable health advice popularized on social media. “Well-being thrives not in fleeting trends but in the steady pursuit of evidence and integrity,” says Brown. This move toward science-backed practices is exemplified by growing interest in sleep health, recognized as essential for cognitive and physical well-being. Research commissioned by Sofitel Hotels & Resorts and published in the *Journal of Sleep Disorders & Therapy* highlights actionable insights into achieving restorative sleep, emphasizing its role as a cornerstone of wellness.
Travel is also undergoing a transformation, with a growing preference for experiences that combine physical activity and mental rejuvenation. Wellness-focused activities encourage individuals to engage actively in their health, providing both emotional and physical benefits.
Functional wellness beverages are gaining popularity as alcohol consumption continues to decline globally. These drinks, often designed to support cognitive focus and energy, are reshaping social norms and offering health-conscious alternatives for social settings.
Cognitive health is becoming a top priority across demographics, with individuals exploring brain supplements, nootropic beverages, and technologies that enhance mental clarity and resilience. This growing interest reflects an increasing focus on longevity and maintaining mental sharpness throughout life.
A return to the fundamentals—movement, nutrition, and mindfulness—is another key trend. Simplified wellness practices are gaining traction as consumers prioritize accessible self-care routines that integrate easily into daily life.
In fitness, the focus is shifting from aesthetics to functional strength, flexibility, and balance. Low-impact workouts and restorative activities like yoga and Pilates are increasingly popular as individuals prioritize sustainable, long-term physical health.
Personalized health solutions continue to lead the way, with advancements in technology enabling tailored wellness plans and real-time adjustments to fitness and nutrition routines. These innovations allow individuals to make more informed choices and address their unique needs with precision.
Nutrition remains central to wellness, with expert-guided dietary programs gaining prominence. Personalized nutrition strategies reflect a deeper understanding of how food supports physical and mental well-being, solidifying its role as a foundational element of health.
As these trends converge, the wellness industry is shifting toward a more thoughtful and practical approach. With a focus on science, personalization, and simplicity, Accor’s insights into 2025 trends illustrate how businesses can align with the changing needs of today’s wellness-conscious consumers.
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