U.S. Dominates Global Wellness Economy with $1.8 Trillion Market
Krissy Vann | Host, All Things Fitness and Wellness
The Global Wellness Institute has released new data showing that the United States leads the global wellness economy, valued at $5.6 trillion worldwide. According to the latest report, the U.S. holds a staggering $1.8 trillion of this market, doubling the $790 billion of China, which ranks second.
This comprehensive data is part of GWI's 2024 report, available through its Geography of Wellness platform. The development of this platform was supported by the National Academy of Sports Medicine (NASM), a global leader in evidence-based education and certification for fitness and wellness professionals. This partnership provided GWI with the necessary resources to dive into all eleven sectors of the wellness economy.
Susie Ellis, GWI's Chair and CEO, emphasized the impact of making this data widely accessible: “By making this information available to all, NASM is playing a crucial role in getting GWI’s detailed analysis into the hands of investors, academics, business leaders, and government agencies looking to analyze and understand this innovative, world-leading wellness market and the opportunities that lie ahead.”
The United States ranks first in nine of the eleven wellness sectors tracked by GWI. Below is a snapshot of these sectors, showcasing their global ranking, growth from 2020-2022, and current market valuation:
Physical Activity: #1, +22.9%, $338.6B
Personal Care & Beauty: #1, +13.4%, $310B
Healthy Eating, Nutrition & Weight Loss: #1, +8.4%, $289B
Wellness Tourism: #1, +31.8%, $259B
Public Health, Prevention & Personalized Medicine: #1, -4.9%, $222B
Wellness Real Estate: #1, +26%, $176B
Mental Wellness: #1, +13.3%, $87B
Traditional & Complementary Medicine: #2, +7.4%, $81.5B
Spas: #1, +30.9%, $26B
Workplace Wellness: #1, +8.1%, $18B
Thermal/Mineral Springs: #6, +24.1%, $1.04B
Mehul Patel, CEO of NASM, shared his enthusiasm for the partnership: “GWI’s reputation is well-recognized, and we are excited to partner with an organization that aligns with our mission to foster wellness on a global scale. The Global Wellness Economy report is one of the tools NASM uses when making decisions within the wellness space. By making GWI’s data and insights accessible, we are supporting GWI’s goal of empowering the wellness industry at the local, national, and global level.”
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