Precor Announces Exclusive Partnership to Distribute Nike Strength in North America
Krissy Vann | Host, All Things Fitness and Wellness
Precor has announced an exclusive partnership with Dimension 6 Fitness to bring Nike Strength free weights to fitness facilities across North America. This collaboration will give gyms and fitness centers access to a line of premium Nike Strength equipment, including dumbbells, plates, barbells, kettlebells, and accessories.
The partnership is aimed at enhancing the strength training offerings of commercial fitness facilities by combining Nike Strength’s free weights with Precor’s existing line of benches, racks, and plate-loaded products.
Dustin Grosz, CEO of Precor, expressed his enthusiasm for the collaboration: "We are honored to be the exclusive commercial distributor for Nike Strength products in North America. Nike’s iconic brand and dedication to excellence perfectly complement Precor’s mission to deliver top-tier fitness solutions. We’re proud to offer our customers products developed with input from champions, while continuing to deliver the reliability and exceptional service they expect from Precor."
The Nike Strength product line is designed for durability and performance in strength training environments. Fitness operators will be able to integrate Nike’s equipment with Precor’s existing line of strength products, providing gyms with an expanded range of options for their strength training areas.
Precor will offer tailored Nike Strength product packages to help fitness centers integrate the new equipment with their current setup. The partnership will also provide gym operators with support in sales, service, and ongoing assistance.
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