GoodLife Fitness Partners with HYROX for Inaugural Canadian Event
Krissy Vann | Host, All Things Fitness and Wellness
HYROX has announced GoodLife Fitness as its official title sponsor for HYROX Toronto 2024, the first ever HYROX indoor fitness race in Canada happening October 5 and 6, 2024 at Enercare Centre. GoodLife’s sponsorship unlocks an extra date for the previously sold-out competition, creating capacity for 9,000 competitors and 10,000+ spectators.
GoodLife members and employees will have special access to the HYROX Toronto events with a member lounge and other promotional programs. GoodLife will sponsor athlete communications and pre-race check-in, as well as event rankings, individual results and finisher certificates.
“Our Associates and Members are already training for HYROX, so it was a huge opportunity to be able to bring the event to Canada and open the door for more competitors and spectators to join this mass participation fitness event. HYROX is truly an event for all ages and abilities,” said Tammy Brazier, senior vice president of marketing, partnerships & external relations with GoodLife Fitness.
“As a mission-led business that aims to give everyone in Canada the opportunity to live a fit and healthy life, we knew from our earliest conversations that we were aligned not just as partners but in our respective philosophies,” said Douglas Gremmen, managing director, HYROX USA & Canada.
HYROX combines both running and functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times. This race format remains consistent across the globe, enabling global leaderboards and a cumulative World Championships at the end of each race season. HYROX athletes aged 16-89 can compete at their own pace. Participants do not have to qualify or meet entry criteria to take part, and there are no cut-off times.
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Image Credit: HYROX