Gympass Evolves Into Wellhub: A New Era of Corporate Wellness
Krissy Vann | Host, All Things Fitness and Wellness
Gympass has unveiled its new identity as Wellhub. This strategic transformation marks the company's expansion from being primarily a gym membership facilitator to a comprehensive employee wellbeing solution. Wellhub aims to redefine workplace wellness by integrating services across fitness, mindfulness, therapy, nutrition, and sleep, thus positioning itself as an essential partner for corporations focused on enhancing employee wellbeing and overall business performance.
Cesar Carvalho, the co-founder and CEO of Wellhub, highlighted the essence of the rebranding, stating, "Our new name and brand reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep, and more. This shift ensures we meet the comprehensive needs of today's workforce, empowering companies to create a culture where employees can check in with their wellbeing every day." Carvalho's vision for Wellhub is to offer a singular platform that drives employee engagement, increases productivity, and delivers the tangible return on investment businesses are seeking.
Echoing the importance of holistic wellbeing, Frank Giampietro, EY Americas Chief Wellbeing Officer, remarked, “Wellbeing is a business imperative, and organizations need to continuously look for ways to meet their people’s unique and evolving needs. It’s when organizations support their people’s holistic wellbeing that they are able to succeed and thrive over the long term.”
The rebranding comes at a time when employee wellbeing is more critical than ever. Despite a high value placed on wellbeing by 93% of employees, akin to their salary, the prevalence of stress in the workplace has reached new heights, challenging organizations to rethink their approach to employee health. This scenario underscores the urgency for companies to prioritize employee wellbeing, which significantly influences recruitment, engagement, retention, and overall company performance.
Wellhub's latest features include:
- For Employees: Access to a global network of wellbeing partners, offering resources across new categories such as fitness, mindfulness, therapy, nutrition, sleep, and women's health. Notable partnerships include Strava, Barry's, Orangetheory Fitness, SoulCycle, Les Mills, Life Time, Apple Fitness+, Headspace, Meditopia, and many others.
- For Companies: Wellhub Challenges, a gamified approach to corporate wellness challenges; a Global Digital Plan offering free wellbeing support for global workforces; and an HR Dashboard to manage enrollment, monitor usage, and drive engagement through internal marketing campaigns.
By investing in a comprehensive wellbeing strategy, Wellhub not only aims to enhance the health and happiness of employees but also to provide tangible benefits for companies, including improved employee retention and reduced healthcare costs.
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