FORME Expands with CLMBR Acquisition

Krissy Vann | Host, All Things Fitness and Wellness

In a game-changing move, FORME (Nasdaq: TRNR), renowned for its premium smart home gyms and virtual personal training services, has inked a deal to acquire significant assets from CLMBR, Inc., the visionary creators of connected vertical climbers. This exciting partnership marks a pivotal moment in the fitness industry, as these two innovators come together to redefine the way we approach fitness.

CLMBR, once hailed as the "Peloton of climbing machines," has attracted attention from a diverse range of investors, including notable figures from the world of sports, music, and entertainment. Notably, high-profile investors such as Jay-Z, LeBron James, Odell Beckham Jr., Novak Djokovic, and Ryan Seacrest. Yet, like many in the connected fitness industry, CLMBR encountered unique challenges in the post-pandemic landscape, prompting this strategic shift.

Trent Ward, CEO of FORME, underlined the potential of this acquisition to accelerate their journey to commercial success and unlock substantial value for their stakeholders. With the backing of WOODWAY, a renowned name in premium fitness equipment, CLMBR is poised to make a significant impact, offering a new dimension to fitness enthusiasts worldwide.

This collaboration underscores FORME's commitment to diversifying their revenue streams and achieving profitability, making climbing workouts accessible to a broader audience.

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