Cold plunges are rising in popularity, but do the benefits last? A new systematic review published in PLOS One examines the short-term and long-term effects of cold water immersion on stress, inflammation, immunity, and overall well-being. Discover what the research reveals about this growing wellness trend.

Life Time (NYSE: LTH) is enhancing recovery offerings with cold plunges at over 70 locations by 2025. Learn about the benefits of cold therapy for energy, sleep, and mental resilience.

Discover how Plunge and SWTHZ are transforming the wellness industry with their new strategic partnership, bringing advanced cold therapy to fitness studios nationwide.

Explore the innovative DinkDunk Pickleball Spa in Quebec, the first of its kind, where the excitement of pickleball meets the tranquility of spa wellness in a winter setting. A new retreat offering an unparalleled experience for sports enthusiasts and relaxation seekers alike.

Experience Urban Serenity: Tour the Hot and Cold Therapy Adventure at RITUAL Nordic Spa in Victoria, BC. Immerse yourself in our transformative space as showcased in our latest video. Discover the invigorating power of contrast therapy, revitalizing your senses and redefining relaxation.

AIKA Spa in Squamish, British Columbia offers a private experience along the Sea to Sky Corridor. Krissy Vann, Host of All Things Fitness and Wellness toured the Creekside location in Squamish and learned about the AIKA Cycle of hot and cold therapy.

The Global Sauna Market is expected to reach $4.6B by 2025 and the Cold Plunge Market $429M by 2030. ATFW visited Aika Spa in Squamish, British Columbia to learn more about hot and cold cycling.