Discover the incredible success of 'Coldture' in the Dragons' Den! Dive into the cold plunge market with our podcast, 'All Things Fitness and Wellness.' Learn how these entrepreneurs turned a cool idea into hot profits.

The cold plunge and cold therapy market is expected to see explosive growth through 2030. Chris Reid is the Founder of Coold in Vancouver, BC, which provides cold water collabs and equipment rentals.

Coold is a cold tub rental company that partners with fitness studios to help create curated experiences and community.

In this episode Reid shines a light on his business model, where opportunities lies in the space, and why it was important for him to pursue.

Many people will kick off the New Year with their first step into cold immersion through a community polar bear swim. Through the episode Reid shares some cold plunge advice and benefits.