Turning Cold Water into Hot Profits: The 'Coldture' Dragons' Den Tale
Krissy Vann | Host, All Things Fitness and Wellness
In this episode, we're about to dive deep into the cold plunge market, an industry that's making a big splash. The market is not just growing; it's on the fast track to hit a mind-boggling $550 million US dollars by 2031.
Chances are, you've seen those daring individuals on Instagram and TikTok taking the icy plunge, and if you've been following our podcast, you know I've taken the plunge myself multiple times for the incredible physical and mental benefits. But as with any rapidly expanding market, it's only a matter of time before entrepreneurs spot opportunities left and right. However, that hesitation to dive in can creep in, fueled by fears of market saturation and the challenge to stand out.
Today, we're going to hear from two remarkable entrepreneurs who believed in the power of taking an idea and running with it. Meet Daniel Mazour and Michael Spivak, the brilliant minds behind 'Coldture.' If you're a fan of 'Dragons' Den,' you might recognize these two Canadian friends, former hockey players, and savvy entrepreneurs from their recent appearance on Season 18, Episode 2.
Now, 'Coldture' is not your average plunge; it's a portable tub that folds into a backpack, and can be completed with a super-efficient chiller. The result of bringing their innovative idea to life? A jaw-dropping $2 million in sales in their very first year! Talk about making a splash in the industry.
But what's it really like to face the 'Dragons' on national television? In this episode, Dan and Mike give us an exclusive peek behind the curtain, sharing their tell-all journey of their 'Den' experience. They also generously share the numerous lessons they've collected along the way, which could inspire anyone looking to turn their own entrepreneurial dreams into a reality.
Check out the episode to delve into the chilling success of 'Coldture' and the entrepreneurial wisdom they've gained from their 'Dragons' Den' experience.