MarketFit by ATFW: Essential Digital Marketing Insights for Gyms and Fitness Businesses
Krissy Vann | Host, All Things Fitness and Wellness
MarketFit by ATFW, hosted by Krissy Vann and presented by americaneagle.com, is dedicated to empowering fitness businesses with cutting-edge digital marketing insights and strategies. MarketFit by ATFW aims to be a premier resource for fitness industry professionals looking to enhance their online presence, engage their audience, and stay ahead of the competition.
The quarterly panel discussions feature a rotating team of marketing professionals, where each episode provides fresh perspective and actionable advice on the latest trends and best practices in SEO, local SEO, and digital marketing specifically tailored for the fitness industry.
In the first episode, titled "Maximizing Local SEO and Social Media for Fitness Businesses in 2024," listeners will gain essential strategies for success for the rest of 2024. The panelists for this episode include:
- Chris Smith, CEO of Fitness World and Chairman of the Health & Fitness Association
- Brian Wirth, Digital Marketing Strategist at Hungry Howie’s
- Tony Stehn, VP of Digital Marketing at americaneagle.com
- Alex Krivanek, Director of SEO at americaneagle.com
The episode covers a range of topics vital for fitness businesses:
Understanding Local SEO:
The panelists discuss the critical components of local SEO and its importance for fitness centers and health clubs. Listeners will learn how to optimize their online presence to attract more local customers and stand out in a competitive market.
Importance of Local SEO for Fitness Businesses:
Real-world examples and case studies highlight the impact of investing in local SEO and digital marketing. The discussion includes success stories from fitness businesses that have effectively implemented these strategies.
Lessons from the Franchise Restaurant Industry:
The episode explores successful local SEO strategies from the franchise restaurant industry and how they can be adapted to benefit fitness businesses. The panelists share insights on attracting customers and gaining a competitive edge through effective local SEO practices.
Google Map Pack and Business Listings:
Listeners will gain an understanding of the Google Map Pack and how to optimize business listings for gyms and fitness clubs. The episode provides practical tips for improving visibility and attracting local traffic.
Leveraging Social Media and Digital Marketing for Engagement:
The power of a strong social media presence during high-engagement periods is discussed, along with effective strategies and the latest trends for fitness businesses. Panelists offer advice on building and maintaining an engaged online community through innovative digital marketing techniques.
Influencer Marketing:
Discover the benefits of collaborating with micro-influencers for local engagement and word-of-mouth marketing in the fitness industry. The episode covers how to identify and work with influencers to boost brand visibility and member engagement.
Digital Marketing Trends and Promotions:
The panelists discuss significant marketing shifts and how to adapt to changes in the fitness industry. Topics include the integration of AI in digital marketing strategies, unique B2C tactics, and the importance of omnichannel marketing for gyms and fitness clubs.
Artificial Intelligence in Digital Marketing:
This segment covers how AI has transformed digital marketing strategies and the potential benefits and risks of integrating AI in the fitness industry. Listeners will learn about the latest AI tools and how to leverage them for marketing success.
Summer Promotions for Gyms:
The episode concludes with an analysis of aggressive summer promotions for fitness centers and their long-term impact on member retention. Panelists share insights on creating impactful seasonal campaigns that drive membership growth and engagement.
This episode is presented by americaneagle.com: Empower your digital presence with americaneagle.com. From cutting-edge web development to data-driven digital marketing, Americaneagle.com delivers measurable results that will accelerate your business forward. Get started with a website & SEO Health Check. Contact americaneagle.com today.
With its expert insights and practical advice, the inaugural episode of MarketFit by ATFW is a must-listen for fitness industry professionals looking to stay ahead in the digital marketing game. Tune in to discover how to maximize local SEO and digital marketing strategies for your fitness business in 2024 and beyond.
Available on YouTube, Spotify, Apple Podcasts & more: Listen Here
