Marketing Muscle: Driving YouFit's Evolution with Allison Rand

Krissy Vann | Host, All Things Fitness and Wellness

In today's episode of "All Things Fitness and Wellness," we sit down with Allison Rand, the visionary Vice President of Marketing at YouFit Gyms. With a career deeply rooted in the evolution of digital marketing within the fitness industry, Allison has recently been at the forefront of YouFit's ambitious rebranding efforts, bringing her extensive experience and a knack for innovation to the table.

Before her current role, Allison made significant strides at EverCommerce's Fitness division as the Director of Marketing. There, she was instrumental in propelling ASF, Club OS, ClubWise, and My PT Hub to new heights, achieving unprecedented success in lead generation, sales, and brand visibility. Her tenure as VP of Marketing at VIDA Fitness further solidified her reputation, where she managed marketing, PR, and community relations, and played a key role in philanthropic initiatives through VIDA Gives Back.

Throughout the episode, Allison dives into her journey from the early days of internet marketing to becoming a leading figure in the fitness marketing world. She offers listeners actionable advice, enriched with creative metaphors and personal stories, including how her experience as a twin has influenced her leadership style. Allison's story is not just a roadmap for C-suite executives and fitness professionals but also a masterclass in creativity, leadership, and the transformative power of effective branding.

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