2025 Fitness Business Forecast: Investment Trends and Industry Insights, Presented by ABC Fitness

Krissy Vann | Host, All Things Fitness and Wellness

As we move into 2025, fitness industry leaders are preparing for the year ahead. Rising operational costs, including construction, electricity, and real estate expenses, have presented ongoing challenges, while labor shortages make it difficult to attract and retain talent. This episode of the Quarterly Fitness Business Forecast, hosted by Krissy Vann and presented by ABC Fitness, brings insights from industry veterans like Mark Mastrov, Chris Craytor, and Khal Rai on what fitness businesses can expect in the coming year.

Looking ahead, investment trends point to increased focus on operational technology and the possibility of more mergers and acquisitions. Larger operators are seeking opportunities to streamline operations and broaden reach, and technology is expected to play a major role. From AI-driven customer service to automation that enhances efficiency, these tools are paving the way for a more resilient, member-centered experience that helps overcome labor shortages and operational challenges.

Fitness centers are also reimagining their roles as “third spaces,” offering communal environments that go beyond workouts to support overall wellness. The rise of GLP-1 medications as part of weight management adds another layer to member care, as fitness professionals adapt to support diverse weight loss journeys.

As the industry continues to adapt to economic and social shifts, the insights from this forecast offer valuable guidance for navigating financial strategies, member engagement, and tech integration. With thoughtful planning, fitness businesses can prepare to meet 2025’s challenges and capitalize on new opportunities.

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