Health & Fitness Association’s Chris Smith Shares Key Insights from the European Congress

Krissy Vann | Host, All Things Fitness and Wellness

On this episode of The ATFW Podcast, Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, provides insights from the recent 2024 European Congress. Held in Barcelona, the event gathered industry leaders to address pressing challenges and emerging opportunities within the health and fitness sector. Chris highlights key trends affecting European fitness operators, including shifting consumer demands and the integration of digital solutions to meet these needs.

Chris also shared updates on the PHIT (Personal Health Investment Today) Act, a piece of U.S. legislation that, if passed, would expand access to fitness by making physical activity expenses eligible for tax savings. Although this policy is U.S.-based, its implications resonate globally, underscoring the importance of affordability in promoting health and wellness.

With insights into innovations in fitness technology and strategies to increase accessibility, Chris offers a forward-looking perspective on the industry’s direction heading into 2025. Tune in to the full episode of The ATFW Podcast to hear more from Chris Smith on the trends reshaping fitness and wellness worldwide.


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