Fitness Giant Self Esteem Brands Unveils Strong Q2 2023 Growth and Franchise Success
Krissy Vann | Host, All Things Fitness and Wellness
Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, announced Q2 2023 results that show strong continued growth, global footprint expansion and franchisee performance.
"We continue to see major whitespace growth opportunities for all of our franchise brands, both domestically and worldwide," said Chuck Runyon, CEO, Self Esteem Brands. "Our performance at midyear shows this, and we are moving with intention and purpose to expand our services to help millions more people on their personal health and wellness journeys while we help cultivate successful franchise owners."
Basecamp Fitness
With strong fundamentals to-date in 2023 and nearly 70 franchises sold in markets across the U.S., the Basecamp Fitness brand is achieving domestic market scale as it moves into its high-growth phase. Basecamp is poised to open studios in multiple new markets this year, including Orlando and Jacksonville, Fla., San Diego, Calif., Kansas City, Kan.and Edgewater, N.J.
The brand is enjoying strong new and existing member engagement: Basecamp locations saw a 20% increase in registrations over 2022 for its annual Summer Challenge, where Basecamp members across the U.S. compete for prizes during the month of July.
Basecamp is now the first portfolio studio brand to offer franchising opportunities outside the U.S. In the second quarter, Self Esteem Brands unveiled SUMHIIT Fitness – the twin brand of Basecamp Fitness – at the FIT Summit in Singapore, signaling its intentions to broaden the global footprint of its portfolio.
Anytime Fitness
The first half of 2023 has been a record breaker for Anytime Fitness. Same-store sales across franchise locations are 10% higher than the first half of 2022, exceeding a goal of 7.4% with attrition of memberships at an all-time low. The end of Q2 also shows 60% of domestic Anytime Fitness members sharing health data via the AF SmartCoaching technology platform launched in Q1, accessible via the AF app (which boasts a 4.8-star rating among thousands of reviews). Bookings for group training also reached an all-time high in Q2, with an explosive 400% increase over Q1 2023.
Anytime Fitness also continues to enjoy incredible franchise sales growth and momentum, with two-thirds of franchise unit sales to date made by existing Anytime Fitness franchisees.
Waxing the City
Waxing the City has to-date in 2023 sold 71 new locations across the U.S. – nearly three times ahead of its annual plan, with a forecast to open more than 30 additional studio locations by end of year.
The Bar Method
The Bar Method continues to rebound and will soon surpass its pre-COVID unit-level revenue benchmark that sets the high-water mark for the barre industry. With the recent launch of its newest formats, Bar Method Cardio and Bar Strength, the brand expects to keep clients engaged even longer with a variety of offerings.
International
In Q2, Anytime Fitness granted a new master franchise agreement in France marking continued Europe expansion in 2023 and the 42nd country or territory where the brand operates worldwide.
About Self Esteem Brands
Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands is the world's largest health and wellness franchisor, and is the parent company to Anytime Fitness, Basecamp Fitness, The Bar Method, and Waxing the City. With the mission to improve self-esteem around the globe, Self Esteem Brands, through its suite of health and wellness brands, has more than 5,500 operating locations in 42 countries and territories across all seven continents. Additionally, Self Esteem Brands is the owner of Stronger U Nutrition, Healthy Contributions, and Provision Security.
Check out our YouTube channel, which hosts weekly podcast episodes featuring industry thought leaders and influencers.
