Chris Craytor shares the biggest mistake health club operators are making that results in losing business, how to become the most valuable part of the fitness stack, and some of the top trends heading into the new year.

Craytor's journey began as a trader and hedge fund analyst prior to transitioning in to the fitness industry. This gives him a unique viewpoint and perspective as operators head toward an impending recession.

Smith opens up on his perspective on having to execute mass lay offs in March 2020, buying a business during the pandemic, and growing health club memberships while the industry recovers as a whole.

His decades of experience offers a unique viewpoint and ample advice for those looking to thrive as health club operators across the spectrum navigate digital advancements and changing consumer habits.

Sara Hodson, President of The Fitness Industry Council of Canada joins The ATFW Industry Series to take a candid look at the physical activity crisis in Canada and around the globe.