Beyond Activ’s Global Impact: A Conversation with Ross Campbell
Krissy Vann | Host, All Things Fitness and Wellness
Ross Campbell recently joined Krissy Vann on The ATFW Podcast to share his insights on the future of the fitness industry. As a life-long health and fitness enthusiast, Ross has a diverse background that spans both the corporate and fitness worlds. After studying Sports Science and Psychology at the University of Glasgow and earning a BSci in Neuroscience, Ross co-founded the world’s largest energy B2B network, the Oil & Gas Council, now known as the Energy Council. Under his leadership as CEO and Chairman, the company expanded rapidly across five continents. Once established in Asia, Ross sold his interests to a multinational events company and refocused his efforts on his passion for health and fitness.
In 2016, Ross launched The Jungle, an MMA and HIIT gym concept in Singapore, and served as an Ambassador for lululemon. His experience as an operator revealed the fragmentation of the fitness industry in Asia, leading him to create FIT Summit, a business network designed to connect the owners, investors, and management of health, fitness, and wellness companies. Ross’s contributions didn’t stop there; he co-founded the Singapore Fitness Alliance in 2020 and advised on the creation of the Indonesian and Thailand Fitness Alliances. In 2022, Ross co-founded Active Franchising, which later merged with FIT Summit in 2023 to form Beyond Activ. Today, Beyond Activ is one of the world’s largest business networks for health, fitness, and wellness, hosting the industry’s only global event series across four continents.
During the podcast, Ross provided a comprehensive analysis of the financial health of the fitness industry, highlighting the challenges and opportunities that businesses face today. He discussed the growing influence of GLP-1 medications on the fitness landscape, both in the Americas and globally, and explored the transformative potential of artificial intelligence in enhancing member experiences.
As the fitness industry continues to evolve, Ross remains focused on exploring global growth opportunities and identifying emerging trends. He offered a preview of the upcoming Beyond Activ Americas event in NYC, where industry leaders will gather to discuss the future of fitness and wellness. Beyond Activ's commitment to creating more inclusive and innovative fitness solutions underscores Ross Campbell’s role as a key influencer in the industry, driving change and shaping the future of fitness.
Looking to attend Beyond Activ Americas?
ATFW is a proud partner of Beyond Activ Americas happening over 17-19 Sept in NYC.
As a partner, we have secured 15% discounted tickets for you to attend and join us there. Simply follow the following steps to claim this offer:
1. Click on https://beyondactiv.com/events/americas
2. Click on the REGISTER NOW button
3. Click on event ticket image - in the registration pop-up, type the code ATFW15 into the coupon box
4. Input attendee and credit card details - you are all set to go!
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