
CrossFit Looks for a New Owner as Affiliate Numbers Decline
CrossFit is up for sale as Berkshire Partners looks to exit its investment, with Moelis & Company advising on potential buyers. The sale comes as affiliate numbers have dropped from over 14,000 to under 10,000, raising questions about the future of the brand and its global network.
New Coalition Targets America’s Chronic Disease Epidemic
Top wellness leaders from CrossFit, Sweetgreen, Thrive Market, and more form End Chronic Disease, an advocacy group promoting exercise, healthy eating, and lifestyle changes to combat chronic illness and shift healthcare priorities.