Learn about the U.S. Bankruptcy Court's approval of Johnson Health Tech's acquisition of BowFlex Inc. for $37.5 million. Get the latest details on the sale and what it means for the fitness equipment industry.

Dive into the recent developments surrounding BowFlex's financial struggles and strategic efforts to stay afloat in the competitive fitness equipment market. Uncover how changing consumer preferences and market conditions are shaping the future of the industry and what lies ahead for BowFlex.

Nautilus, Inc. reveals plans for a corporate name change to BowFlex Inc., reflecting its dedication to the renowned Bowflex brand and its commitment to the North Star growth strategy. The change, effective November 1, 2023, comes after the sale of Nautilus brand trademark assets. The company remains focused on delivering connected fitness solutions and inspiring individualized fitness experiences.

Nautilus, Inc. takes a leap with the relaunch of the BowFlex® brand identity. Discover a fitness philosophy centered on embracing movement and feeling amazing. Get a sneak peek into the innovative products and personalized experiences that await in this exciting fitness journey.